A clear, easy-to-understand rate sheet builds trust with advertisers and saves time for publishers. This template includes common print sizes, pricing tiers, and optional digital add-ons. Simple Advertising Rate Sheet (Sample) Start simple. Keep it clear. Grow as you go. Print Advertising Small Ad Basic business listing $50 Medium Ad Promotion/weekly $100 Large Ad Feature/announcement $200 Website Advertising Banner Ad $75 Sponsored Post $100 Classified Ads $5–$10 per ad Keep it simple and affordable Basic Package Idea Starter Package 1 medium print ad 1 website banner $150 total A Few Ground Rules Keep pricing simple and easy to explain Offer 2–3 clear choices, not ten Make it affordable for local businesses Be consistent week to week Tip: You can always raise rates later. It's harder to simplify a complicated rate sheet than to build up a simple one.

Selling ads in a small town is usually a conversation, not a sales pitch. This guide provides a simple approach for introducing the newspaper, explaining the audience, and asking for support. 1. Start with familiar businesses Begin with places you already know or visit: Restaurants Shops Service businesses Local events If they recognize you, the conversation is easier. 2. Introduce yourself, don’t sell Keep it simple and human: “Hi, I’m working on a local news project for the community and talking with local businesses about getting the word out.” No pitch. Just a conversation. 3. Keep the message clear If they ask what you offer: “Simple, affordable advertising to help local businesses reach local customers.” That’s enough. Don’t over-explain. 4. Leave something behind Always have: A simple rate sheet A sample ad Your contact info If you don’t leave something, they won’t remember. 5. Follow up and keep it easy Check back in a few days: “Just wanted to follow up — happy to help you put something together.” Start small. Make it easy to say yes. Bottom line: You’re not selling ads. You're helping local businesses stay visible in their community.

Small businesses often advertise around seasons and events. This calendar helps newspapers plan outreach around holidays, tourism seasons, school events, and community festivals.

Not every paper has a full design staff. This guide covers simple design rules that help ads look clean, readable, and effective without expensive production.

Bundled advertising packages can help small businesses participate without feeling overwhelmed. This template shows how to combine print, digital, and sponsorship opportunities into simple monthly options.